The founder of HAWAAS, a training and coding program for startups, says she wants her startup, B2B accelerator firm Haas, to be a one-stop shop for those in need of the skills they need to start a business.
“It’s a really exciting time in tech, where the skills we need are not in short supply,” Haas co-founder and chief executive officer Katie Sperling said in an interview.
“So, I think we need to really get the word out.”
That means launching the first training classes in the world, Sperled said.
In a world of high-tech startups, Sterling and co-founders Nick Haines and Sam Hahn are building a one of a kind training center.
“We’ve never seen a training center that is more important than it is,” she said.
For the past six months, the two founders have been building Haas as a place for anyone who wants to start or scale a business to get hands-on training, and for anyone else interested in learning more about coding, programming, business development, data analysis and more.
To date, the training center has been run by the startup’s founders and investors, with the rest of the community in charge of managing the site.
The Haas app is a self-paced course on topics like: How to create a compelling user experience to drive leads and increase conversions.
How to use analytics to measure success and improve your app.
How best to use social media to communicate your brand and product.
How effective is social media advertising?
How to target your most valuable audience.
And much more.
Hain, a self of over two decades of experience in tech and business, says he started his career at the start-up incubator Y Combinator, and he said he’s been working for the past 10 years to become a better business leader.
“I’m not a tech guy, I’m a business guy,” Hain said.
“And I’ve worked with some great people, so it’s a great experience.”
For the first time, he said, he wanted to make sure that all the students who signed up would be able to do it for free.
“A lot of times, we don’t get to see the students in training before they graduate.
So, we wanted to give them the best experience possible.”
The course is also a way for students to get to know each other in person.
“There are so many students who are really interested in what we’re doing,” Hains said.
Students can register online for the first two weeks of classes at Haas.
Hahn said Haas is also building out its online platform to help people who want to learn more about starting a business get started.
“The first thing we want to make clear is that it’s not a training school,” he said.
Rather, Haas offers a “platform to teach you about business, and business development.”
Haas has over 50,000 students enrolled in its online classes, and it has already raised over $5 million in seed funding from Sequoia Capital and Founders Fund.
“Every day, we’re trying to learn about new tech,” Hahn added.
“Technology is changing the way we live our lives, so we want it to be able change the way people work and live their lives.”
For Hain and Hainese, Haashas is a way to teach the same skills that helped them build the startup.
“As a startup founder, you want to know everything you need to know to get started,” Haine said.
As the founders of a tech company, the Hains are also looking to use Haas to help companies with a more traditional training approach.
The startup has had over 20,000 users on the platform, and its students are helping companies in the fields of finance, legal, marketing and more, Hain added.
That includes helping with an app that helps entrepreneurs create a “digital strategy” for their company.
“They’re not going to be teaching a business plan.
They’re going to create this strategy,” Hainer said.
Haas also offers a course that teaches developers how to build software for use in “any platform” and how to use that technology to improve their apps.
“That’s an amazing opportunity for the founders, because they can really go outside their normal work life to learn this stuff,” Hann said.